Ofcom Introduces New Code Of Practice To Protect Broadband Users
Broadband users are set to be empowered by a new code of practice that will allow them to cancel their subscriptions if they’re not receiving the speeds they’re paying for.
Ofcom has introduced the new guideline following research which suggests the gap between real download speeds and advertised speeds has increased. On average, users are receiving less than 50% of the speeds that are advertised.
“Actual speeds are often much lower than many of the advertised speeds which makes it essential that consumers are given information which is as accurate as possible at the point of sale; this is what the new code is designed to deliver,” said Ed Richards, Ofcom chief executive.
Broadband services are typically advertised with an “up to” speed, but very few users ever receive the speeds advertised.
Robert Hammond from Consumer Focus says: “Broadband users should get what they pay for.”
“If consumers pay for a Ferrari-style internet service, they should not get push-bike speeds.”